Activision/Blizzard purchasing King games, along with working with Microsoft, oh have you not seen the television adds for Intel featuring Heroes of the Storm?
Yes my friends, it may be the end of the World of Warcraft as we know it.
From a business standpoint it is playing a game at levels even the top Mythic raiders in the world could never comprehend, where Billions of dollars are played with like Monopoly money.
Lets say you have a great game like Hearthstone, you want to roll it out to a platform like Facebook. You could negotiate with Facebook for a spot, probably pay a hefty premium and a high percentage of the profits you would like for yourself. So why not just buy a company that already has a major deal in place? It popped in my mind an old tale about the man who wanted to purchase a car, but no one at the dealership would sell him one, so he turned around and bought the dealership. When you are talking about 1 or 2 percent of profits totaling in Billions of dollars, you are not clipping coupons to save anymore. This is the realm of global finance, and I would not even begin to speculate what they may have in store for a 10 year, 20 year, lifetime plan for the company.
Back to World of Warcraft, we have Legion on the horizon, I am sure the next expansion is already in the design phase, and if numbers jump up, or follow an outlined level of ups and downs with slow growth, I can see the franchise continuing on. If Legion does not see a measurable jump, and a slight increase year over date, then we might be looking at the end. For all I know, they already have the end planned at some future date, some point where they say for your $15 a month you can play all that has gone before, but there will be nothing new. And I am sure for many that might be fine. At this point, I do feel that those left have a personal investment in their characters. Much like a favorite sweater you could never part with.
Even the movie could be looked at as one 2 hour long infomercial for the Warcraft Universe. Ironically, a commercial that will actually make them a nice profit. And don’t think for a second that even a Billion dollars made on a movie will impress these guys. They are use to seeing the term Billion. They have operating budgets that could rival small countries.
A little history that some may recognize right off.
In 1983, as a short-lived venture called Control Video Corporation (or CVC), founded by Bill von Meister. Its sole product was an online service called GameLine for the Atari 2600 video game console, after von Meister’s idea of buying music on demand was rejected by Warner Bros. Subscribers bought a modem from the company for US$49.95 and paid a one-time US$15 setup fee. GameLine permitted subscribers to temporarily download games and keep track of high scores, at a cost of US$1 per game. The telephone disconnected and the downloaded game would remain in GameLine’s Master Module and playable until the user turned off the console or downloaded another game.
without filling the blog with a ton of copy pasted information. The end result was the company later went on to become America Online. AOL then AOL/Timewarner
I can see off in the distance, a major company being formed. One that will become the dominant player in all forms of digital media, gaming, advertising, movies, television, social media. It will most likely happen at a point probably in my lifetime, most likely in many of your lifetimes. It will be so diversified in it’s growth that the fact they have a monopoly will go unnoticed for quite awhile.
LOL. Yeah World of Warcraft could eventually become
we all may laugh now. But only time will tell.